Seoul K-CULTURE MATE Recruits Participants to Explore the K-pop Industry Together Over 4 Weeks

Seoul Global Center is recruiting participants for “K-CULTURE MATE: 2026 EDITION” through October 5. The 4-week program brings together foreign residents, international students and Koreans, all living in Seoul, to explore K-pop history, music videos, comeback promotions and merchandise culture. The program will recruit 20 people and plans to select a balanced mix of Korean and foreign participants.

Sessions will be held in Korean every Wednesday from October 14 through November 4, from 7:00–9:00 p.m., in Room 402 at Seoul Global Center. The activities go beyond listening to music: participants will exchange views using their own preferences and examples of content.

4 sessions, from a taste chart to photocards

The first session, on October 14, covers K-pop history and has participants make a taste chart by generation. They begin the discussion by comparing the music and artists they like with other participants’ choices. On October 21, they will analyze music videos; on October 28, they will share reviews of comeback promotions. The final session, on November 4, covers merchandise culture and includes photocard decorating.

Because the materials and activities differ from session to session, people considering the program can check whether it is the kind of class where they will hear explanations in Korean and share their own views. Another feature of the program is interaction between Korean and foreign residents of Seoul through K-pop.

Selection is based on motivation and fit, not first come, first served

Applications are accepted through the online application form. The center will select participants based on motivation and suitability for the program rather than application order, and plans to notify individuals on October 6.

The application period runs from September 28 through October 5. Applicants should check the schedule of 4 Wednesday evenings and the Korean-language format before applying. Questions about the program can be directed to the Seoul Global Center settlement support team at 02-2075-4193. Session details and selection information are available in the official Seoul Global Center notice.